SEO keywords play a pivotal role in boosting your online presence. But what really is an SEO keyword? Let's explore.

In internet marketing, a keyword is a particular term or expression that individuals input into web browsers when they are trying to find a unique service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords in ranking websites.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that your website offers. Effectively using these keywords will help attract the right audience and improve the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at the efficient use of keywords. Optimizing the use of keywords demands a balance. You'd want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the metadata and headers of your website, as these are points where search here engines often look.

Additionally, it's important to choose keywords that resonate with your target market. This implies understanding their language, their searching habits and their needs.

To conclude, a well-chosen SEO keyword can serve as a link between the user's search and your website's offerings. It's a critical tool for success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.